My Knotty Hobby – Web Site

Copywriting - Wordsmithing, Inbound Marketing Strategy, Social Media, Wordpress
About This Project

Ever thought about turning your hobby into a business?  Amber Poff did!

Amber loves to crochet.  In fact, she’s a self-professed crochet-a-holic.  A few years ago she started making things for friends and family and then started taking orders.  She had a fun Facebook group with a few hundred followers, but she wanted to do something more.

She had a shop on Etsy before and didn’t want to go that route. She wanted to have control over her brand, her followers and her profit margins.

So, we talked about her goals and about how to integrate a great looking website with email marketing and social media campaigns.

Her site launched July 2017.

Now, she has 10,500 followers on Facebook, 3,157 followers on Instagram and she has around 3,000 subscribers to her newsletter.

Woah mama!

We have adjusted our strategy and 2018 is going to be a crazy, amazing year for her!  And just think, 9 months ago, she was a stay-at- home-mom wishing she could make a living doing what she loves.

You can check out her site at