YOU WANT THE TRUTH?

(“You can’t haaandle the truth!”)

When your website is poorly organized, difficult to follow, looks thrown together or worse, behind on the times, it makes potential customers think all of those things about your company…and that’s a bad thing.

What’s more, if you haven’t hired someone to come in and update your website in over a year, you’re losing business RIGHT NOW to competitors who have.  Your website isn’t something you can ‘get to later,’ and it certainly isn’t something you can cobble together on your own anymore.  Those days are behinds us.

ARE YOU GETTING YOUR GOOGLE ON?

Google has become far too complex in how it grades and ranks content to risk building your own website.  There have been 18 major changes to Google’s search algorithm since September of 2017.  That’s a major shift in how Google views websites and their content every 3 weeks.    If your website doesn’t stay updated, Google will eventually banish it to page 86 of the search results where it’ll wither away among technical briefs and white papers about how the economies of Virginia and Pennsylvania were entrepreneurial and capitalist way back in 1740.

Is this freaking you out a little?  Good.  It’s supposed to.  We live in this incredible age of computer learning and artificial intelligence and your website has got to pass Google’s sniff test each time it gets crawled.  It’s no joke.  The rate at which out-of-date websites get left behind is alarming, and it’s only going to continue to accelerate.  Don’t let it happen to you.

That was the truth I was talking about.  Now take a deep breath.  It’s all gonna be okay.  Just stare at the cute little baby below for a minute until you feel alright to continue, then we’ll move on to your website’s content.

COPY (CONTENT) IS YOUR WEBSITE’S VOICE.  

It’s a digital concierge that helps people understand who you are as a company.  

Your website’s copy also speaks for your brand.  It has complete control over your website’s first impression on the internet, and just like a 5-year-old kid, it will go out in public wearing whatever you gave it to wear, saying exactly what you taught it to say, acting exactly how you taught it to act, with its head in the clouds…oblivious to  all consequences.

YOU LITERALLY CAN’T AFFORD TO HAVE BAD COPY.

Did you know that nearly one-third of all consumers click through to the company ranked #1 on Google?  The next third of all clicks go to the other companies in the Top 5.    The final third gets spread out over the other eleventy billion pages of the search.  You  REEEEALLY want to be in the Top 5…and preferably in the Top 3.  Google has been reworking their algorithm to reward overall content (as it relates to supporting the keywords on your website’s individual pages).  Now more than ever, you’ve gotta get the wording just right on your site.

GOOGLE DOES THIS AMAZING THING.

It listens to the market.  When a website’s copy sucks and people leave the website because of it, (increasing the ‘bounce rate’), Google reacts.  You see, Google wants people to have a good time on the internet.  It wants people to find the sweetest fruit on the vine, the most well-received content out there…and it knows exactly where it is, and IT HAS THE POWER TO PUT THAT CONTENT AHEAD OF YOURS.  Google also has the entire internet (and its performance metrics) to compare your content against.  It knows your content is going to succeed or fail the very first time it scans it.

That’s why we’re always trying to drive home,  to anyone that will listen, that there’s a lot more to great copy that just connecting with readers.  You’ve gotta get found if you want to connect.  It all starts with your copy.  Rest easy.  We know how it works and we stay on top of the all the latest copywriting trends,  and how they relate to SEO.

During every web build we have a special meeting that’s all about your copy.  It’s incredibly important to us that we understand your company’s voice, so we can bring it to life.  Then we’re gonna work our magic to make it not only fun and engaging, but also high-performance.

OUR COPY PROCESS IS SIMPLE.

We’ll walk you through a series of exercises designed to bring out your ideal copy.  Once we’ve got your base content in place, we’ll work with you to get it dialed in.  You’ll be amazed by how quickly we get to the heart of your messaging, all-the-while making sure it’s good to go with Google.  

Our CEO, Sonja Petrik, has studied under some of the foremost influencers in the copy game, and we utilize all their best practices.  Take our advice that, for anything small business/copyrighting/branding related, these are names you should absolutely know:

Marie Forleo

Laura Belgray

Kevin Rogers

Graphic design is the art of using words and colors and images to make someone feel a certain way, or help them understand something through visual aid.

We’re really into graphic design here at Louder.  We like to design logos but we also have a lot of fun adding little things on each site we build that are completely unique to that site.  We customize things like the dimensions of just about every image on each site we build.  They’re small details, and most people will never notice them, but we do.  It’s this level of attention that helps the overall look and feel of a website.

The bosses are both SUPER artistic people at heart, so they encourage everyone to spread the creative wings anytime it helps make a site look better.  It’s one of the coolest parts of designing websites for Louder Marketing Group.  We’re allowed to slow down and have some fun anytime we find inspiration on a project…so we try to find inspiration everyday!

Here’s some logo work we’ve done: