COPY (CONTENT) IS YOUR WEBSITE’S VOICE.
It’s a digital concierge that helps people understand who you are as a company.
Your website’s copy also speaks for your brand. It has complete control over your website’s first impression on the internet, and just like a 5-year-old kid, it will go out in public wearing whatever you gave it to wear, saying exactly what you taught it to say, acting exactly how you taught it to act, with its head in the clouds…oblivious to all consequences.
YOU LITERALLY CAN’T AFFORD TO HAVE BAD COPY.
Did you know that nearly one-third of all consumers click through to the company ranked #1 on Google? The next third of all clicks go to the other companies in the Top 5. The final third gets spread out over the other eleventy billion pages of the search.
You REEEEALLY want to be in the Top 5…and preferably in the Top 3. Google has been reworking their algorithm to reward overall content (as it relates to supporting the keywords on your website’s individual pages). Now more than ever, you’ve gotta get the wording just right on your site.
GOOGLE DOES THIS AMAZING THING.
It listens to the market. When a website’s copy sucks and people leave the website because of it, (increasing the ‘bounce rate’), Google reacts. You see, Google wants people to have a good time on the internet. It wants people to find the sweetest fruit on the vine, the most well-received content out there…and it knows exactly where it is, and IT HAS THE POWER TO PUT THAT CONTENT AHEAD OF YOURS. Google also has the entire internet (and its performance metrics) to compare your content against. It knows your content is going to succeed or fail the very first time it scans it.
That’s why we’re always trying to drive home, to anyone that will listen, that there’s a lot more to great copy that just connecting with readers. You’ve gotta get found if you want to connect. It all starts with your copy. Rest easy. We know how it works and we stay on top of the all the latest copywriting trends, and how they relate to SEO.
During every web build we have a special meeting that’s all about your copy. It’s incredibly important to us that we understand your company’s voice, so we can bring it to life. Then we’re gonna work our magic to make it not only fun and engaging, but also high-performance.
OUR COPY PROCESS IS SIMPLE.
We’ll walk you through a series of exercises designed to bring out your ideal copy. Once we’ve got your base content in place, we’ll work with you to get it dialed in. You’ll be amazed by how quickly we get to the heart of your messaging, all-the-while making sure it’s good to go with Google.
Our CEO, Sonja Petrik, has studied under some of the foremost influencers in the copy game, and we utilize all their best practices. Take our advice that, for anything small business/copyrighting/branding related, these are names you should absolutely know: